A Radical Change in Recruitment Strategies
According to the study, 85% of major companies reported that they have become dependent on assessing soft skills as a primary criterion for selecting employees. The CEO of New Directions Company confirmed that “an employee who possesses strong soft skills such as effective communication, the ability to work in a team, and critical thinking, achieves greater success in a dynamic work environment.”

Why soft skills?
Research has shown that soft skills enhance individuals’ ability to adapt to rapid changes in the work environment, and improve the level of cooperation between teams, which contributes to increased productivity. Human development expert, Dr. Ali Al-Zahrani, says: “Soft skills help build strong relationships within the team, and this is essential for the success of any project.”

Impacts on education and training
With the increasing reliance on soft skills, educational institutions have also begun to change their curricula. Many universities now offer specialized courses in developing soft skills such as leadership, negotiation, and conflict resolution. This comes in response to the increasing demand in the labor market for these skills.